The Kootenay Co-op is a member-owned grocer focused on natural, organic foods and products. As a cornerstone of Nelson's community, the Co-op actively promotes sustainable living; rippling from its mission to its buying and operational practices, to advocacy, education and community outreach.
After using a variety of styles and a number of inconsistent “logos” with no visual direction or focus for years, I was hired to design a visual identity package that resonates with the Co-op, helping it to successfully venture into its next phases of existence.
Read the GDC's sustainable design case study: Engaging Community with Graphic Design.
Expand your library, expand your mind. When the Nelson Library launched an exciting new expansion project, the reality of needing funding created an opportunity to collaborate with the Kootenay Co-op.
Seasonings: a year of local flavour in words and recipes is a literary cookbook that celebrates growing food, eating well and embracing the four seasons. The book has raised significant funds to help the library grow, continuing the discovery of new ideas and connections. Seasonings has been short-listed in the 2011 Canadian Culinary Book Awards.
Printed and bound in Canada on recycled FSC certified paper with vegetable based inks.
Stunning photography by Heather Goldsworthy of Imageobscura.
In addition to scientific expertise, sustainability practitioners must skillfully facilitate the co-creative group processes necessary for actual systemic change. The Weave is an in-depth guide for sustainability practitioners that clearly communicates a template for designing strategic engagements, suggestions, examples, and guiding principles to support increased engagement and buy-in. Grounded with extensive data from sustainability practitioners and professional facilitators, patterns in successful change initiatives were identified and integrated with the Framework for Strategic Sustainable Development (FSSD) and dialogue-based methodologies. The Weave is currently being translated beyond English.
I designed and co-authored The Weave with Tracy Meisterheim and Alison Cretney as an outcome of our award winning masters thesis.
Read The Weave.
The Wells Barkerville Mountain Trails are an incredible network of single and double track trails with a history that stretches back to the Gold Rush era.
The Forest planned, designed and developed a promotional website in collaboration with Richard Young. As a key focal point in a multi-prong marketing campaign to raise awareness and provide information for visitors to the area, the site clearly presents trail information and maps, while enticing visitors and helping plan their trip. The design subtly touches on the unique nature of the area and showcases stunning photographs. Maps were developed for online viewing and print outs.
A custom logo for the trail system was created to provide clarity and consistency for trail markers, maps and marketing materials.
Water Matters is an NGO with the expertise and resources to improve public understanding and address Alberta's watershed issues.
Releasing reports is a primary way for Water Matters to share scientifically relevant and current information. Why Water Matters is a report on their 2009 activities and finances. More than just an annual report though, the booklet encourages an appreciation for water while inspiring donations from supporters. Making the Connection comprehensively details the important role of watershed features. Watered Down highlights some of the most compelling testimony from the recent federal hearings by the House of Commons Standing Committee on Environment and Sustainable Development. Reports are printed on FSC certified paper and availble online.
Learn why Water Matters
Until recently, the MEC catalogue was a primary source of information for co-op members. Mailed to approximately 530,000 members nationwide in both official languages, the catalogue was a staple for Canadian outdoor enthusiasts. I was very proud to work extensively on the Fall + Winter MEC catalogue while on contract with MEC.
I was responsible for laying out product pages and creating all the non-product pages, including the very successful Big Wild teaser (concept created with Philip Torrens) and the sustainability page (concept created with Philip Torrens and photographed by Linda Mackie).
The Big Wild is a joint initiative of Mountain Equipment Co-op and the Canadian Parks and Wilderness Society to support the protection of wild spaces across Canada.
The Forest designed and developed the template for The Big Wild email newsletters with Richard Young. While employed at MEC I designed The Big Wild in-store signage, posters, web site badges, as well as staff t-shirts that graphically represent how much of Canada's remaining wild spaces are actually protected.
Do something small to save something big at thebigwild.org
A Grizzly Challenge: Ensuring a Future for Alberta's Threatened Grizzlies is a report co-published by seven environmental groups and written by renowned grizzly bear expert, Jeff Gailus, M.Sc. The report analyzes current recovery efforts in Alberta, concluding that the provincial government is not doing enough to protect one of the most threatened grizzly bear populations in North America.
Read A Grizzly Challenge
The main goals of the Eco Club are to reduce the university's impact on the environment while educating the community about environmental and sustainability issues.
This series of posters promoted an educational outreach program that discussed topics ranging from Living Green to Environment 101.
Community Development Capital and Carbon is the consulting practice of Elizabeth Sheehan. Focused on designing and implementing practical climate action strategies for the community development field.
The Forest designed a logo, brand standards guide and business cards. I had the Pembina Institute quantify the CO2e emitted in the design, manufacturing and transport of the cards and printed this information on the back as a relevant conversation starter.
Disbanded independent record label from Spruce Grove, Alberta. I designed the logo and several CD covers, including Three Boxes Red (in collaboration with Michelle Wolstenholme) and the compilation, ...and I love her.
Club nights and events celebrating 60's English R&B, Classic and Northern Soul, Brit Pop and Indie Rock. Examples shown include handbills for a tribute to the late Joe Strummer and a replication of the 1967 movie Blow Up for The Mod Club in Vancouver. Handbills for two Transatlantic events in Edmonton, a poster for the Vancouver and Montreal Mod Club's Halloween party (illustration appropriated from the Penguin edition of the Anthony Burgess novel, A Clockwork Orange) and a poster for Edmonton's One Night Stand.
The Douglas College Model UN conference is an annual simulation of the UN General Assembly for both senior high school and post-secondary students from across North America. This 2 colour poster was designed while on contract at the college.
Each year, MacEwan College’s English Department invites a professional Alberta writer to be a writer in residence and offer free consultations to students and the public. I desigend the 11th and 12th Writer In Residence posters, showcasing Nigel Darbasie and E.D. Blodgett, while employed at MacEwan. Both posters garnered international design and marketing awards.
152 page collection of thought-provoking creativity titled, The Community Manifesto. Designed for Dr. Ron Glasberg's GNST 500 university class, every contribution is individually designed and each limited edition copy has a hand-painted cover.
MEC's holiday promotion is a multi-platform campaign including in-store signage, website graphics and direct email pieces. The campaign is based on the idea of Wrapping up Adventure with a climbing rope and a very MECish gift tag – differentiating MEC from other retailers.
Banners with enlarged 3D corrugated cardboard gift tag gift cards with actual rope (using real climbing knots) were produced for every store’s entrance way. Instrumental to successful execution was design of the banners in such a way that enabled easy setup by unknown store staff in locations nation wide. Elements from the tag were used as web graphics, bringing the holiday promotion online. MEC members were sent several emails leading up to the holiday season, and each of these tied the signage imagery and website together. This holiday campaign was used for a few years because of its succes. Original concept created with Lydia Avsec.
Trips for Kids Vancouver is a non-profit society dedicated to enabling youth with barriers to experience mountain trails. Downbeat is their interactive social event that showcases video and still photography, live performances and a silent auction. The design of the 2008 and 2009 posters prominently feature images by presenting photographers (Kari Medig and Ian Hylands).
It is no secret... I love riding bicycles. And lucky for me, so does my wife. Imagine the shock when an ultrasound was taken showing the addition to our family was already riding! The image was used to announce our news to family and friends.
All Bikes Go To Heaven.
The first designs in a series of t-shirts celebrating the noblest invention and its virtuous trajectory. If more people used bikes instead of cars, the world would be a much better place.